Artificial Intelligence and your business

Many businesses are trying to figure out how they can take advantage of AI's abilities if they should incorporate it, and how it may impact their day-to-day operations.

Businesses can rest assured that the answer is yes, Ai has not just progressed technically, but it's a lot more accessible to non-developers, with solutions like Microsoft Dynamics 365 CoPilot, Ai technology is now in the hands of business people.

The research concludes that 86% of CEOs have noticed that AI is an asset to their operations, and it's not in the form of robots and complex machinery as some may envision, but instead, its in the form of a software application that guides users perform day-to-day tasks, and ultimately business operations. AI can be leveraged to predict customer behavior, the best way for users to respond in different scenarios, and reduce manual data entry.

AI is helping businesses make decisions a lot faster, and with more accuracy, we’ll go over some Dynamics 365 Business Apps on how you can use #MicrosoftDynamics365CoPilot AI for different use cases;

AI in #Dynamics365Sales App with #CoPilot

Expert sellers and sales companies are re-imagining the balance between end users and machines generated tasks in sales. Automation AI is already affecting sales and will continue to do so. A study by Harvard Business Review found that companies using AI for sales can increase their leads by more than 50%, reduce call time by 60-70%, and have cost reductions of 40-60%. Given these numbers, it’s clear that businesses looking to improve their bottom line should look into Artificial Intelligence.

Here are a few uses of AI in Sales:

• Outbound email campaigns - Email campaigns are constant in sales and marketing strategies and deservingly so, they get results. But sending out emails and tracking their responses can be draining. With AI solutions like Co-Pilot in Viva Sales, email responses are monitored, categorized, and filed however you configure. Removing the need for manual monitoring of replies and tagging the actually worthwhile emails to keep top of mind

• Forecasts are complex, but they can be automated. Artificial intelligence enables the creation of automated and accurate sales projections based on all client interactions and historical sales results.‍

• Lead scoring – AI aids in lead prioritization. These AI tools help sales professionals prioritize customers based on their probability to convert them into actual sales. With Ai, prioritization configurations can rank the opportunities or leads in the pipeline based on their chances of closing successfully by compiling historical information about a client, social media postings, and the salesperson's customer interaction history.

AI in #Dynamics365Marketing App with #CoPilot

If you work in marketing you will know that finding the balance between operational efficiency and customer experience is key. One of the best ways to optimize both is by implementing intelligent technology solutions.

Here are some of the best ways to do this:

• Marketing research - don’t let customer feedback and other quantitative responses go to waste. AI tools like Copilot in Dynamics 365 Marketing analyze these at scale - no manual tagging is required from you or your teams and insights are centralized for easy access.

• Competitor Analysis - instead of spending hours scrolling through competitors' tweets, use AI to categorize by topic or themes and notify you of trends.‍

• Application AI can infer meaning from digital images, videos, and other visual inputs and then act or recommend accordingly. Marketing users can use this to analyze and publish content daily to social media sites to gain insight into how and where products or services are used. By doing so, market penetration and brand awareness can be measured in new ways.‍

• Search Engine Optimization (SEO)– in search engine optimization, the term "search volume" informs us of how many people are searching for specific terms and phrases while looking for items or services. Machine Learning (ML) algorithms are now being used to get a better grasp of the intent behind search term usage as well as the substance of searches. AI can also create SEO-friendly marketing material for your Marketing website.

See it in action;

AI in #Dynamics365CustomerService App with #CoPilot

Businesses rely on their customers to be successful and there’s no two ways about it. Resolving their issues is the main aim but sometimes this is just not feasible. In the meantime, prompt, effective replies to customers who contact you can be enough to keep your online reviews in the green. Dedicating resources to monitoring customer messages is money-and-time-consuming. Not only this but customer mail can fluctuate and you might find your customer support team run off their feet one afternoon, and completely free the next.

This is the perfect situation for AI to solve with:

• Automatically assess customer messages - AI tools use advanced technologies to detect the tone and purpose of incoming messages from customers. More than just detecting a certain keyword like ‘complaint’, AI will asses the entire context of the message. Meaning even the most long-winded text can be categorized correctly and sent to the appropriate team. Tools like Microsoft Dynamics 365 Copilot for Customer Service provide this functionality and are made for non-developers, so you don’t need any coding knowledge to implement it.

• Urgency tagging and trigger actions - Use Artificial Intelligence to sift through conversations with clients and leads. Ai recognizes the most important words that indicate urgency. In the case of customer queries, AI can pick up crisis sentiments or words like "I'll use other services". In the case of leads, AI can recognize sentences like, "This offer sounds interesting," or "I'd like a quote," and others that may indicate possible sales.

See it in action;